Data protection
This privacy policy clarifies
on the type, scope and purpose of the processing of personal data (hereinafter referred to as
"Data") within our online offer and the associated websites, functions and
Content and external online presences, such as our social media profile (hereinafter jointly
referred to as "online offer"). With regard to the terminology used, such as "processing"
or "Responsible" we refer to the definitions in Art. 4 of the General Data Protection Regulation
(GDPR).
Responsible person
Buchdeals GmbH
Bahnhofstr. 1-3
33102 Paderborn
Deutschland
Types of data processed:
- Inventory data (e.g.
Names, addresses).
- Contact details (e.g. e-mail, telephone numbers).
- Content data (e.g. text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users
of the online offer (in the following we also refer to the persons concerned as
"User").
Purpose of processing
- Provision of the
Online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Safety measures.
- Reach measurement / marketing
Terms used
"Personal data" is any information that relates to an identified or
refer to an identifiable natural person (hereinafter "data subject"); becomes identifiable as a
natural person, directly or indirectly, in particular by means of assignment to an identifier
such as a name, an identification number, location data, an online identifier (e.g. cookie) or
can be identified to one or more special characteristics that express the physical,
physiological, genetic, psychological, economic, cultural or social identity of these
are a natural person.
“Processing” is any process or any process carried out with or without the help of automated processes
Series of operations in connection with personal data. The term goes far and includes
practically every handling of data.
"Pseudonymization" the processing of personal data in such a way that the
personal data without the use of additional information no longer a specific
data subject can be assigned, provided this additional information is separate
are kept and are subject to technical and organizational measures that ensure
that the personal data is not an identified or identifiable natural person
be assigned to.
“Profiling” any type of automated processing of personal data that consists of
this personal data is used to identify certain personal aspects that relate to a
natural person, to evaluate, in particular to consider aspects relating to work performance,
economic situation, health, personal preferences, interests, reliability, behavior,
To analyze or predict the whereabouts or relocation of this natural person.
"Responsible" is the natural or legal person, authority, institution or other body
who alone or jointly with others about the purposes and means of processing
personal data decides, designated.
“Processor” a natural or legal person, authority, agency or other body that
personal data processed on behalf of the controller.
Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis of our data processing. Unless the If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 (1) (a) and Article 7 GDPR, the legal basis for Processing to fulfill our services and to carry out contractual measures as well Answering inquiries is Art. 6 Paragraph 1 lit. b GDPR, the legal basis for processing Fulfillment of our legal obligations is Art. 6 Abs. 1 lit. c GDPR, and the legal basis for the Processing to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In case that vital interests of the data subject or another natural person processing require personal data, Art. 6 para. 1 lit. d GDPR serves as Legal basis.
Security measures
We meet
in accordance with Art. 32 GDPR, taking into account the state of the art, the
Implementation costs and the type, scope, circumstances and purposes of processing as well
the different probability of occurrence and severity of the risk for rights and freedoms
natural persons, suitable technical and organizational measures to take the risk
to ensure an appropriate level of protection.
The measures include in particular ensuring confidentiality, integrity and availability
of data by controlling the physical access to the data as well as the access relating to it,
entering, forwarding, ensuring availability and their separation. We also have
Procedures set up to ensure the exercise of data subject rights, deletion of data and reaction
ensure that the data is at risk. We also take personal protection into account
Data already during the development or selection of hardware, software and processes accordingly
the principle of data protection through technology design and privacy-friendly
Preferences (Art. 25 GDPR).
Cooperation with processors and Third party
Insofar as we provide data to other persons and
Companies (processors or third parties) disclose them, transmit them to them or otherwise
Granting access to the data, this is only done on the basis of legal permission (e.g. if a
Transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 Paragraph 1 lit.
Fulfillment of the contract is required), you have consented, a legal obligation provides for this or on
Basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we third parties with the processing of data on the basis of a so-called "order processing contract"
commission, this is done on the basis of Art. 28 GDPR.
Transfers to third countries
If we have data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or do so in As part of the use of third party services or disclosure or transmission of data to If a third party happens, this only happens if it is based on the fulfillment of our (pre) contractual obligations Your consent, on the basis of a legal obligation or on the basis of our legitimate Interests happens. Subject to legal or contractual permissions, we process or let the data in a third country only if the special requirements of Art. 44 ff. GDPR are met to process. This means that processing takes place e.g. on the basis of special guarantees, such as the official one recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "Standard contractual clauses").
Rights of those affected Persons
You have the right to request confirmation as to whether the data in question
processed and for information about this data as well as for further information and a copy of the
Data in accordance with Art. 15 GDPR.
You have accordingly. Art. 16 GDPR the right to have the data concerning you completed or
to request the correction of incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to request the relevant data
be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, a restriction of the
Request processing of the data.
You have the right to request that the data relating to you that you have provided to us after
To obtain the requirements of Art. 20 GDPR and to request their transfer to other responsible parties.
In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority
to submit.
Right of withdrawal
You have the right to to revoke given consents in accordance with Art. 7 Paragraph 3 GDPR with effect for the future
Right of objection
You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The contradiction can in particular against processing for direct marketing purposes.
Cookies and right to object to direct mail
Small files are called" cookies "
which are stored on the users' computers. Within the cookies you can
different information is stored. A cookie is primarily used to store information about a user
(or the device on which the cookie is stored) during or after your visit within
to save an online offer. As temporary cookies, or "session cookies" or "transient
Cookies "are cookies that are deleted after a user has made an online offer
and close his browser. Such a cookie can, for example, contain the contents of a shopping cart in
an online shop or a login status. Become “permanent” or “persistent”
Refers to cookies that remain stored even after the browser is closed. For example, the
Login status are saved if users visit it after several days. Likewise can
In such a cookie, the interests of the user are stored for range measurement or
Used for marketing purposes. "Third-party cookies" are cookies that are used by
other providers than the person responsible who operates the online offer
(Otherwise, if it is only its cookies, one speaks of "first-party cookies").
We can use temporary and permanent cookies and clarify this as part of our
Privacy policy on.
If users do not want cookies to be stored on their computer, they are asked
deactivate the corresponding option in the system settings of your browser. Saved
Cookies can be deleted in the system settings of the browser. The exclusion of cookies
can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes
can be used for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . Of
Furthermore, the storage of cookies can be switched off in the browser settings
can be achieved. Please note that not all functions of this
Online offers can be used.
Deletion of Data
The data processed by us are processed in accordance with Art. 17 and 18 GDPR
deleted or restricted in their processing. Unless within the scope of this data protection declaration
expressly stated, the data stored by us will be deleted as soon as they are for your
Purpose are no longer required and the deletion is not legal
Oppose retention obligations. Unless the data is deleted because it is for others and
If legally permissible purposes are required, their processing is restricted. I.e. the data
are blocked and not processed for other purposes. This applies, for example, to data from commercial or
must be kept for tax reasons.
According to legal requirements in Germany, the storage takes place in particular for 10 years
§§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports,
Accounting documents, trading books, documents relevant for taxation, etc.) and 6 years according to § 257
Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).
According to legal requirements in Austria, the storage takes place in particular for 7 years according to § 132
Paragraph 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, list
of income and expenditure, etc.), for 22 years in connection with land and for 10 years
for documents in connection with electronically provided services, telecommunications,
Radio and television services that are provided to non-entrepreneurs in EU member states and for
which the Mini-One-Stop-Shop (MOSS) is used.
Therapeutic services and coaching
We process the data of our clients and interested parties and other clients or
Contractual partners (uniformly referred to as "clients") in accordance with Art. 6 Paragraph 1 lit. b) GDPR in order to provide them
to provide our contractual or pre-contractual services. The here processed
Data, the type, the scope and the purpose and the necessity of their processing are determined
the underlying contractual relationship. The processed data basically includes inventory
and master data of the clients (e.g., name, address, etc.), as well as the contact details (e.g., e-mail address,
Telephone, etc.), the contract data (e.g., services used, fees, names of
Contact persons, etc.) and payment data (e.g., bank details, payment history, etc.).
As part of our services, we can also use special categories of data in accordance with Art. 9 Para. 1
GDPR, in particular information on the health of clients, possibly with reference to their sex life or
sexual orientation, ethnic origin or religious or ideological convictions. For this purpose, if necessary, in accordance with Art. 6 Paragraph 1 lit. a., Art. 7, Art. 9 Paragraph 2 lit. a. GDPR
an express consent of the clients and process the special categories of data
otherwise for health care purposes on the basis of Art. 9 Para. 2 lit h. GDPR, Section 22 Paragraph 1
No. 1 b. BDSG.
If necessary for the fulfillment of the contract or by law, we disclose or transmit the data of
Clients in the context of communication with other professionals in the performance of the contract
necessary or typically involved third parties, such as billing offices or similar
Service provider, provided that this is necessary for the provision of our services in accordance with Article 6 Paragraph 1 lit b. DSGVO serves,
legally in accordance with Article 6 Paragraph 1 lit c. GDPR is prescribed, our interests or those of the clients
in an efficient and inexpensive health care as a legitimate interest according to Art. 6
Para. 1 lit f. GDPR or according to Art. 6 Para. 1 lit d. GDPR is necessary. about vital interests
to protect the client or another natural person or within the scope of a consent acc.
Art. 6 Para. 1 lit. a., Art. 7 GDPR.
The data will be deleted when the data is required to fulfill contractual or legal requirements
Duties of care and handling of possible warranty and comparable obligations no longer exist
is required, with the necessity of data retention being reviewed every three years; in the
Otherwise, the statutory retention requirements apply.
External payment service providers
We use external payment service providers through whose platforms the users
and we can carry out payment transactions (e.g., each with a link to the privacy policy, PayPal
(https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna
(https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzpolitik/),
Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz),
Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express
(https://www.americanexpress.com/de/content/privacy-policy-statement.html)
As part of the fulfillment of & nbsp; contracts, we use the payment service providers on the basis of Art.
6 para. 1 lit. b. GDPR. In addition, we use external payment service providers
our legitimate interests according to Art. 6 Para. 1 lit. f. GDPR in order to provide our users with effective and
to offer secure payment options.
The data processed by the payment service providers include inventory data, such as the name
and the address, bank details such as account numbers or credit card numbers, passwords, TANs and
Checksums as well as the contract, sums and recipient-related information. The details are
required to complete the transactions. However, the data entered are only supported by the
Payment service providers processed and stored by them. I.e. we do not receive an account or
credit card-related information, but only information with confirmation or
Negative information on the payment. & Nbsp; The data may be stored by the
Payment service provider transmitted to credit reporting agencies. The purpose of this transfer is the identity
and credit check. For this we refer to the terms and conditions and data protection information
the & nbsp; payment service provider.
The terms and conditions and data protection notices of the respective ones apply to payment transactions
Payment service providers, which can be called up within the respective websites or transaction applications
are. We refer to this also for the purpose of further information and assertion of revocation
, Information and other data subject rights.
Business analysis and market research
To operate our business economically, market tendencies, wishes of the
To be able to recognize contractual partners and users, we analyze the data available to us
Business transactions, contracts, inquiries, etc. We process inventory data,
Communication data, contract data, payment data, usage data, metadata based on Art. 6
Paragraph 1 lit.f GDPR, whereby contractual partners, interested parties, customers,
Visitors and users of our online offer belong.
The analyzes are carried out for the purpose of business evaluations, marketing and
Market research. We can provide the profiles of the registered users with information, e.g. their in
Take into account the services used. The analyzes serve us to increase the
User friendliness, the optimization of our offer and business efficiency. The analyzes
serve us alone and are not disclosed externally unless it involves anonymous analyzes
If these analyzes or profiles are personal, they will be deleted upon termination by the user
or anonymized, otherwise after two years from the conclusion of the contract. In addition, the overall business analysis and general tendency determinations are made anonymous if possible
created.
Participation in affiliate Affiliate programs
Within our
We set online offers on the basis of our legitimate interests (i.e. interest in the analysis,
Optimization and economic operation of our online offer) in accordance with Art. 6 Para. 1 lit.f GDPR
use customary tracking measures, insofar as these are necessary for the operation of the affiliate system
are. In the following, we explain the technical background to users.
The services offered by our contractual partners can also be advertised on other websites
and linked (so-called affiliate links or after-buy systems, e.g. if links or third-party services
offered after a contract has been concluded). The operators of the respective websites receive a
Commission if users follow the affiliate links and then take advantage of the offers.
In summary, it is necessary for our online offer that we can track whether users,
who are interested in affiliate links and / or the offers available from us, the offers
then at the instigation of the affiliate links or our online platform. For this
the affiliate links and our offers are supplemented by certain values that are part of the link
or otherwise, e.g. in a cookie. The values include in particular the
Source website (referrer), time, an online identifier of the operator of the website on which the
Affiliate link found an online identifier of the respective offer, an online identifier of the user,
as well as tracking-specific values such as advertising material ID, partner ID and categorizations.
The online user IDs we use are pseudonymous values. I.e.
the online IDs themselves do not contain any personal data such as names or e-mail addresses.
They only help us to determine if the same user who clicked on an affiliate link or is about
our online offer was interested in an offer, took up the offer, i.e. e.g. a contract
has concluded with the provider. However, the online ID is personal to the extent that the
Partner companies and also us who have the online ID together with other user data.
This is the only way for the partner company to tell us whether the user has taken advantage of the offer
and we can e.g. pay out the bonus.
Amazon affiliate program
We are based on our legitimate interests (i.e. interest in
economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) participant of
Amazon EU partner program designed to provide a medium for websites
by placing advertisements and links to Amazon.de advertising cost reimbursement
can be earned (so-called affiliate system). I.e. as an Amazon partner, we earn from qualified
Purchases.
Amazon uses cookies in order to be able to trace the origin of the orders. Amongst other things
Amazon can recognize that you clicked the affiliate link on this website and then selected a product
purchased from Amazon.
Further information on the use of data by Amazon and options for objection can be found in the
Company privacy policy: https://www.amazon.de/
gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks or one of Amazon.com, Inc.
affiliated companies.
Digistore24 - Affiliate Program
We are based on our
legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of
Art. 6 Para. 1 lit.f. GDPR) Participant in the partner program of Digistore24 GmbH, St.-Godehard-
Straße 32, 31139 Hildesheim, Germany, designed to provide a medium for websites
by means of which through the placement of advertisements and links to Digistore24
Reimbursement of advertising costs can be earned (so-called affiliate system). Digistore24 uses cookies to provide the
To be able to trace the origin of the conclusion of the contract. Among other things, Digistore24 can recognize
that you clicked the partner link on this website and then concluded a contract with or about
Digistore24 have made.
You can find more information on the use of data by Digistore24 and how to object in
the company's privacy policy: https://www.digistore24.com/page/privacyl.
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Registration function
Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and on the basis of Art. 6 Para. 1 lit. b GDPR for the purposes of
Provision of the user account processed. The processed data include in particular the login
Information (name, password and an email address). As part of the registration
The data entered will be used for the purpose of using the user account and its purpose.
Users can have information that is relevant to their user account, such as technical
Changes, to be informed by email. If users have canceled their user account, their
Data with regard to the user account, subject to a statutory retention requirement, deleted. It
It is the responsibility of the users to save their data before the end of the contract if the termination has taken place. We are
entitled to irretrievably all data stored by the user during the contract period
Clear.
As part of the use of our registration and login functions as well as the use of the
User accounts, we save the IP address and the time of the respective user action. The
Storage takes place on the basis of our legitimate interests, as well as the user in protection from
Misuse and other unauthorized use. This data is generally passed on to third parties
not, unless it is necessary to pursue our claims or there is an existing one
legal obligation according to Art. 6 Para. 1 lit. c GDPR. The IP addresses will be updated after 7
Days anonymized or deleted.
DISQUS comment function
On the basis of our legitimate interests, we rely on an efficient, secure
and user-friendly comment management in accordance with Art. 6 Paragraph 1 lit. f. GDPR the comment service
DISQUS, offered by DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California- 94105, USA,
on. DISQUS is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law: https://ww
w.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
To use the DISQUS comment function, users can register with their own DISQUS user account
or register with an existing social media account (e.g. OpenID, Facebook, Twitter or Google).
Here, DISQS obtains the user login data from the platforms. It is also
possible to use the DISQUS comment function as a guest without creating or using a user account
DISQUS or one of the specified social media providers.
We only embed DISQUS with its functions in our website, whereby we refer to the comments
the user can influence. However, the users enter into a direct contractual relationship with
DISQUS, within the framework of which DISQS processes the comments of the users and a contact person for
any deletion of user data is. We refer to the privacy policy of
DISQUS: https://help.disqus.com/terms-and-policies/disqus-privacy-policy and instruct the user
also suggests that you can assume that DISQUS, in addition to the comment content, will also
saves their IP address and the time of the comment as well as cookies on the computers of the
User saves and can use it to display advertising. However, users can do the processing
object to your data for the purpose of displaying advertisements: https://disqus.com/data-sharing-settings.
Comments and contributions
If users leave comments or other contributions, their IP addresses can
on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR for 7 days
get saved. This is done for our safety, in the event that someone comments or posts
Leaves illegal content behind (insults, prohibited political propaganda, etc.). In this case
we can be prosecuted for the comment or contribution and are therefore responsible for the identity of the
Interested in the author.
Furthermore, we reserve the right, on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 lit.
GDPR to process user information for the purpose of spam detection.
On the same legal basis, we reserve the right to use the IP addresses of users for surveys
save their duration and use cookies in order to avoid multiple reconciliations.
The data given in the context of the comments and contributions will be used by us until you object
the user is saved permanently.
Comment subscriptions
The
Follow-up comments can be made by users with their consent in accordance with Article 6 (1) (a) GDPR
be subscribed to. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time.
The confirmation email will contain information on the cancellation options. For the purposes of
Proof of the user's consent, we save the time of registration along with the IP address of the
Users and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription menu at any time, i.e. your consent
withdraw. We can keep the unsubscribed e-mail addresses up to three years based on our
store legitimate interests before we delete them in order to obtain a previously given consent
to be able to prove. The processing of this data is for the purpose of a possible defense against
Claims limited. An individual request for deletion is possible at any time, provided that at the same time
former existence of consent is confirmed.
Akismet Anti-spam check
Our online offer uses the
"Akismet" service provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA,
is offered. The use is based on our legitimate interests within the meaning of Art. 6
Paragraph 1 lit.f) GDPR. With the help of this service, comments from real people are removed from spam
Differentiated comments. For this purpose, all comments are sent to a server in the USA
where they are analyzed and stored for four days for comparison purposes. Is a
Comment has been classified as spam, the data will be stored beyond this time. To this
Information includes the name entered, the email address, the IP address, the comment content, the
Referrer, information about the browser used and the computer system and the time of the entry.
More information on the collection and use of data by Akismet can be found in the
Automattic's privacy policy: https://automattic.com/privacy/.
Users are welcome to use pseudonyms or to enter their name or email address
dispense. You can completely prevent the transmission of the data by using our comment system
not use. That would be a shame, but unfortunately we don't see any other alternatives that are just as effective
work.
Retrieval of profile pictures at Gravatar
We use the. Within our online offer and especially in the blog
Gravatar service from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA.
Gravatar is a service in which users register and store profile pictures and their email addresses
can. If users with the respective e-mail address on other online presences (especially in blogs)
Leave posts or comments so you can add their profile pictures next to the posts or
Comments are displayed. For this purpose, the email address provided by the users is sent to Gravatar
for the purpose of checking whether a profile is saved for her, transmitted in encrypted form. This is the only purpose of the
Transmission of the e-mail address and it will not be used for other purposes, but afterwards
deleted.
Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1
lit.f) GDPR, because with the help of Gravatar we offer the authors of articles and comments the opportunity
personalize their posts with a profile picture.
By displaying the images, Gravatar learns the IP address of the user, as this is for a
Communication between a browser and an online service is necessary. More information about the
The collection and use of data by Gravatar can be found in Automattic's data protection information:
https://automattic.com/privacy/.
If users do not want a user picture linked to their Gravatar email address in
appears in the comments, you should use an email address for commenting that is not included in
Gravatar is deposited. We also point out that it is also possible anonymous or none at all
To use e-mail address if users do not want their own e-mail address to be sent to Gravatar
is sent. Users can completely prevent the transmission of data by using our
Do not use the comment system.
Retrieval of emojis and Smilies
Within our WordPress blog
graphic emojis (or smilies), i.e. small graphic files that express feelings, used by
external servers. Here, the providers of the servers collect the IP addresses of the users.
This is necessary so that the emojie files can be transmitted to the user's browser. Of the
Emojie service is provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA,
offered. Automattic's privacy policy: https://automattic.com/privacy/. The used server
Domains are s.w.org and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that only allow the files to be transferred quickly and securely
serve and the personal data of the users are deleted after the transmission.
The use of the emojis is based on our legitimate interests, i.e. interest in a
attractive design of our online offer in accordance with Art. 6 Para. 1 lit. f. GDPR.
Contact
At the
Contacting us (e.g. using the contact form, email, phone or social media) will be the
Information provided by the user for processing the contact request and processing it in accordance with Art. 6 Para. 1 lit. b)
GDPR processed. The information provided by the user can be used in customer relationship management
System ("CRM System") or comparable request organization are stored.
We delete the inquiries if they are no longer required. We all check the necessity
two years; Furthermore, the legal archiving obligations apply.
Newsletter
With the following
We will inform you about the contents of our newsletter as well as the registration, dispatch and the
statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter
subscribe, you agree to the receipt and the described procedure.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications
with advertising information (hereinafter "newsletter") only with the consent of the recipient or a
legal permission. Insofar as the content of the newsletter is specified when registering for the newsletter
are circumscribed, they are decisive for the consent of the user. Incidentally, our
Newsletter information about our services and us.
Double opt-in and logging: The registration for our newsletter takes place in a so-called double
Opt-in procedure. This means that after registration you will receive an email asking you to confirm your
Registration is requested. This confirmation is necessary so that nobody can get in touch with strangers
Can register mail addresses. The registrations for the newsletter are logged to the
To be able to prove the registration process in accordance with the legal requirements. This includes the
Storage of the time of registration and confirmation, as well as the IP address. Likewise, the
Changes to your data stored by the shipping service provider are logged.
Registration data: In order to register for the newsletter, it is sufficient to provide your e-mail address
specify. Optionally, we ask you a name so that we can address you personally in the newsletter
specify.
The dispatch of the newsletter and the success measurement associated with it are based on a
Consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or if
consent is not required, based on our legitimate interests in direct marketing
According to Art. 6 Paragraph 1 according to f. GDPR in conjunction with Section 7 Paragraph 3 UWG.
The logging of the registration process is based on our legitimate interests in accordance with Art.
6 para. 1 lit.f GDPR. Our interest is directed towards the use of a user-friendly and secure
Newsletter system that serves both our business interests and the expectations of
User and also allows us to prove consent.
Cancellation / Revocation - You can cancel the receipt of our newsletter at any time, i.e. your
Revoke consent. A link to cancel the newsletter can be found at the end of each
Newsletters. We can keep the unsubscribed e-mail addresses up to three years based on our
store legitimate interests before we delete them in order to obtain a previously given consent
to be able to prove. The processing of this data is for the purpose of a possible defense against
Claims limited. An individual request for deletion is possible at any time, provided that at the same time
former existence of a consent is confirmed.
Newsletter
With the following information
we inform you about the contents of our newsletter as well as the registration, dispatch and
statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter
subscribe, you agree to the receipt and the described procedure.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications
with advertising information (hereinafter "newsletter") only with the consent of the recipient or a
legal permission. Insofar as the content of the newsletter is specified when registering for the newsletter
are circumscribed, they are decisive for the consent of the user. Incidentally, our
Newsletter information about our products and accompanying information (e.g.
Safety instructions), offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter takes place in a so-called double
Opt-in procedure. This means that after registration you will receive an email asking you to confirm your
Registration is requested. This confirmation is necessary so that nobody can get in touch with strangers
Can register mail addresses. The registrations for the newsletter are logged to the
To be able to prove the registration process in accordance with the legal requirements. This includes the
Storage of the time of registration and confirmation, as well as the IP address. Likewise, the
Changes to your data stored by the shipping service provider are logged.
Registration data: In order to register for the newsletter, it is sufficient to provide your e-mail address
specify. Optionally, we ask you a name so that we can address you personally in the newsletter
specify.
The dispatch of the newsletter and the success measurement associated with it are based on a
Consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 107 Paragraph 2 TKG or if a
Consent is not required, based on our legitimate interests in direct marketing acc.
Art. 6 para. 1 according to f. DSGVO in conjunction with § 107 para. 2 and 3 TKG.
The logging of the registration process is based on our legitimate interests in accordance with Art.
6 para. 1 lit.f GDPR. Our interest is directed towards the use of a user-friendly and secure
Newsletter system that serves both our business interests and the expectations of
User and also allows us to prove consent.
Cancellation / Revocation - You can cancel the receipt of our newsletter at any time, i.e. your
Revoke consent. A link to cancel the newsletter can be found at the end of each
Newsletters. We can keep the unsubscribed e-mail addresses up to three years based on our
store legitimate interests before we delete them in order to obtain a previously given consent
to be able to prove. The processing of this data is for the purpose of a possible defense against
Claims limited. An individual request for deletion is possible at any time, provided that at the same time
former existence of consent is confirmed.
Newsletter - Mailchimp
The newsletter is sent via
of the mailing service provider "MailChimp", a newsletter mailing platform of the US provider Rocket Science
Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. The privacy policy
of the shipping service provider can be viewed here:https://mailchimp.com/legal/privacy/. The Rocket Science
Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a
Guarantee to comply with the European level of data protection (https://ww
w.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). Of the
Shipping service provider is based on our legitimate interests in accordance with Art. 6 Para. 1 lit.f GDPR
and an order processing contract in accordance with Art. 28 Paragraph 3 Sentence 1 GDPR.
The shipping service provider can send the recipient's data in pseudonymous form, i.e. without assignment to
a user to optimize or improve their own services, e.g. for technical
Optimization of the dispatch and presentation of the newsletter or use for statistical purposes.
However, the shipping service provider does not use the data of our newsletter recipients to process them itself
to write to or to pass the data on to third parties.
Newsletter - success measurement
The newsletter
contain a so-called "web beacon", i.e. a pixel-sized file that is sent from
our server, or if we use a shipping service provider whose server is accessed.
As part of this retrieval, technical information such as information about the browser and
Your system, as well as your IP address and time of access.
This information is used to technically improve the services based on the technical data
or the target groups and their reading behavior based on their retrieval locations (with the help of the IP address
can be determined) or the access times are used. The statistical surveys also include
Determination of whether the newsletters are opened, when they are opened and which links have been clicked
become. For technical reasons, this information can be shared with the individual newsletter recipients
be assigned. However, it is neither our endeavor nor, if used, that of the
Shipping service provider to observe individual users. The evaluations serve us much more to the
To recognize our users' reading habits and to adapt our content to them or
to send different content according to the interests of our users.
A separate revocation of the performance measurement is unfortunately not possible, in this case the entire
Newsletter subscription can be canceled.
Hosting and E-mail dispatch
The ones used by us
Hosting services are used to provide the following services: infrastructure and
Platform services, computing capacity, storage space and database services, sending e-mails,
Security services and technical maintenance services that we provide for the purpose of operating this
Use online offers.
Here we or our hosting provider process inventory data, contact data, content data,
Contract data, usage data, meta and communication data from customers, prospects and
Visitors to this online offer based on our legitimate interests in an efficient and
Secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28
GDPR (conclusion of an order processing contract).
Collection of access data and log files
We or our
Hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit.
GDPR data on every access to the server on which this service is located (so-called
Server log files). The access data includes the name of the accessed website, file, date and time
of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the
Operating system of the user, referrer URL (the previously visited page), IP address and the requesting
Provider.
Log file information is used for security reasons (e.g. to investigate misuse or
Acts of fraud) are stored for a maximum of 7 days and then deleted. Data whose
further storage is required for evidence purposes, are until the final clarification of the respective
Incident excluded from deletion.
Google Tag Manager
Google Tag Manager is a solution with
which we can manage so-called website tags via an interface (and so e.g. Google Analytics and
integrate other Google marketing services into our online offer). The Tag Manager itself (which
the tags implemented) does not process any personal data of the users. In terms of
Processing of users' personal data is based on the following information on Google
Referenced services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Analytics
On the basis of our legitimate interests (i.e. interest in the analysis,
Optimization and economical operation of our online offer within the meaning of Article 6 Paragraph 1 lit.
DSGVO) Google Analytics, a web analysis service from Google LLC ("Google"). Google uses
Cookies. The information generated by the cookie about the use of the online offer by the
As a rule, users are transferred to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://www.
privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf in order to use our online offer
to be evaluated by the user in order to generate reports on the activities within this online offer
compile and to further, with the use of this online offer and the Internet use
related services to be provided to us. In doing so, the processed data
pseudonymous user profiles are created.
We only use Google Analytics with activated IP anonymization. That means the IP address of the
Google will use it within member states of the European Union or in others
Contracting states to the Agreement on the European Economic Area shortened. Only in exceptional cases
the full IP address is transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not used with other data from Google
merged. The user can save the cookies by a corresponding setting
prevent your browser software; The user can also prevent the cookie from recording
generated data related to your use of the online offer to Google as well as processing
prevent this data by Google by using the browser plug-in available under the following link
download and install: http://tools.google.com/dlpage/gaoptout?hl=de.<
br>
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)
as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
The personal data of the users will be deleted after 14 months or
anonymized.
Google Universal Analytics
We use Google Analytics in the Design as„Universal- Analytics“ on. "Universal Analytics" refers to a process by Google Analytics in which the User analysis takes place on the basis of a pseudonymous user ID and thus a pseudonymous profile of the User is created with information from the use of different devices (so-called "cross-device Tracking “).
Target group formation with Google Analytics
We use Google Analytics to enforce the
Advertisements placed within the advertising services of Google and its partners, only to such users
who have also shown an interest in our online offer or who are certain
Features (e.g. interests in certain topics or products based on the websites visited
which we transmit to Google (so-called "remarketing" or "Google Analytics"
Audiences "). With the help of the remarketing audiences, we also want to ensure that our ads
correspond to the potential interest of the users.
Google Adsense with personalized Ads
We use based on our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheater
Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://www.
privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Wir Nutzen den Dienst AdSense, mit dessen Hilfe Anzeigen in unsere Webseite eingeblendet und wir für
deren Einblendung oder sonstige Nutzung eine Entlohnung erhalten. Zu diesen Zwecken werden
Nutzungsdaten, wie z.B. der Klick auf eine Anzeige und die IP-Adresse der Nutzer verarbeitet, wobei die IP-
Adresse um die letzten beiden Stellen gekürzt wird. Daher erfolgt die Verarbeitung der Daten der Nutzer
pseudonymisiert.
We use Adsense with personalized ads. Google draws on the basis of the users
websites visited or apps used and the user profiles created in this way draw conclusions about their
Interests. Advertisers use this information to tailor their campaigns to these interests
target what is beneficial for users and advertisers alike. For Google are ads
then personalized if recorded or known data determine the ad selection or
influence. This includes previous searches, activities, website visits, the
Use of apps, demographic and location information. In detail, this includes:
demographic targeting, interest category targeting, remarketing, and list targeting
for customer comparison and target group lists that are created in DoubleClick Bid Manager or Campaign Manager
uploaded.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)
as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google Adsense with non- personalized advertisements
We use on basis
our legitimate interests (i.e. interest in analysis, optimization and economic operation
our online offer within the meaning of Art. 6 Para. 1 lit.f. DSGVO) the services of Google LLC, 1600
Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which ads are displayed on our website and we for
the display or other use of which receive remuneration. For these purposes will be
Usage data, such as the click on an ad and the IP address of the user are processed, whereby the IP
Address is shortened by the last two digits. Therefore, the processing of user data takes place
pseudonymized.
We use Adsense with non-personalized ads. In doing so, the ads will not appear
Displayed on the basis of user profiles. Non-personalized ads are not based on prior
User behavior. When targeting, context information is used, including a rough one
(e.g. at the location level) geographic targeting based on the current location, the content on the
current website or app and current search terms. Google prohibits anything personalized
Targeting, including demographic targeting and targeting based on user lists.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)
as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google AdWords and Conversion Measurement
We use based on our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheater
Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google "AdWords" to advertise in the Google advertising network
place (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users,
who have a presumed interest in the ads. This allows us to advertise for and within
of our online offer in a more targeted manner in order to present users only with advertisements that are potentially
correspond to their interests. For example, if a user is shown ads for products for which he
was interested in other online offers, this is referred to as "remarketing". To this
For the purposes of calling up our and other websites on which the Google advertising network is active,
Google directly executes a code from Google and so-called (re) marketing tags are used
(invisible graphics or code, also known as "web beacons") integrated into the website. With
their help, an individual cookie, i.e. a small file, is saved on the user's device
(Instead of cookies, comparable technologies can also be used). In this file it is noted
which websites the user visits, what content he is interested in and what offers the
User has clicked, as well as technical information about the browser and operating system, referring
Websites, visiting time and other information on the use of the online offer.
We also receive an individual "conversion cookie". The ones obtained with the help of the cookie
This information is used by Google to compile conversion statistics for us. However, we only experience that
anonymous total number of users who clicked on our ad and one with a
Conversion-Tracking-Tagged page were forwarded. However, we do not receive any information
with which users can be personally identified.
The data of the users are processed pseudonymously within the framework of the Google advertising network. I.e.
For example, Google does not store and process the name or email address of the user, but processes it
the relevant cookie-related data within pseudonymous user profiles. I.e. from the point of view of Google
the advertisements are not managed and displayed for a specifically identified person, but for the
Cookie holder, regardless of who this cookie holder is. This does not apply if a user is Google
has expressly allowed to process the data without this pseudonymization. About the users
The collected information is transmitted to Google and on Google's servers in the USA
saved.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)as well as in the settings for the display of advertisements by Google(https://adssettings.google.com/authenticated).
Jetpack (WordPress Stats)
On the basis of our legitimate interests (i.e. interest in the analysis,
Optimization and economical operation of our online offer within the meaning of Article 6 Paragraph 1 lit.
DSGVO) the plugin Jetpack (here the sub-function "Wordpress Stats"), which is a tool for statistical
Analysis of visitor access and by Automattic Inc., 60 29th Street # 343, San Francisco,
CA 94110, USA. Jetpack uses so-called "cookies", text files that are saved on your computer
and which allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this online offer is displayed
stored on a server in the USA. In doing so, usage profiles of the
Users are created, whereby these are only used for analysis and not for advertising purposes.
Further information can be found in Automattic's data protection declarations: https://automattic.com/privacy/ and notes on Jetpack
Cookies: https://jetpack.com/support/cookies/.
Within our online offer,
due to our legitimate interests in analysis, optimization and economic operation of our
Online offer and for these purposes the so-called "Facebook pixel" of the social network Facebook,
which from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are in the EU
are based, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland
operated ("Facebook").
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://ww
w.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is on the one hand possible, the visitors of our online offer
as a target group for the presentation of advertisements (so-called "Facebook Ads"). Accordingly
we use the Facebook pixel to display the Facebook ads placed by us only to such Facebook
Show users who have also shown an interest in our online offer or who have specific
Features (e.g. interests in certain topics or products based on the websites visited
which we transmit to Facebook (so-called "Custom Audiences"). With the help of
Facebook Pixels, we also want to make sure that our Facebook ads are of potential interest
correspond to the users and do not appear annoying. With the help of the Facebook pixel, we can also use the
Understand the effectiveness of Facebook ads for statistical and market research purposes, in
where we see whether users click on a Facebook ad on our website
were forwarded (so-called "conversion").
The processing of the data by Facebook takes place within the framework of Facebooks
Data Usage Policy. Accordingly, general information on the display of Facebook ads in
Facebook's data usage policy: https://www.facebook.com/policy.php. Specific
Information and details about the Facebook pixel and how it works can be found in the help section of
Facebook: https://www.facebook.com/business/he
lp/651294705016616.
You can capture by the Facebook pixel and use your data to display
Disagree with Facebook ads. To stop what types of advertisements you receive within
Facebook are displayed, you can call up the page set up by Facebook and there the
Follow the instructions for setting usage-based advertising: https://www.facebook.com/settings?tab=ads.
Settings are platform-independent, i.e. they are used for all devices, such as desktop computers or
mobile devices.
You can also use cookies, which are used for range measurement and advertising purposes
via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the
US website (http://www.aboutads.info/choices) or the European
website (http://www.youronlinechoices.com/uk/your-ad-choices/)
contradict.
Visual website Optimizer
Within our online offer,
Basis of our legitimate interests (i.e. interest in analysis, optimization and
economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) the service
Visual Website Optimizer (an offer from Wingify Software Private Limited, 404, Gopal Heights, Netaji
Subhash Place, Pitam Pura, Delhi 110034, India).
Visual Website Optimizer allows so-called "A / B-Testings", "Click tracking" and "Heatmaps"
Understand how various changes to a website affect (e.g. changes to the
Input fields, the design, etc.). A / B tests are used to improve the user experience and
Performance of online offers. For example, users become different versions of a website
or their elements, such as input forms, on which the placement of the content or
Be able to differentiate between the labels of the navigation elements. Then using the
Behavior of the users, e.g. staying longer on the website or more frequent interaction with the
Elements, which of these websites or elements are more likely to meet the needs of the user
correspond. "Click tracking" allows the movements of the users within a whole
Overview of online offers. Because the results of these tests are more accurate when the interaction of the
Users can be tracked over a certain period of time (e.g. being able to see whether a user would like to
returns), cookies are usually placed on the user's computer for these test purposes
saved. "Heatmaps" are mouse movements by the user, which are combined into an overall picture
with the help of which, for example, it can be recognized which website elements are preferred
and which website elements users prefer less.
Cookies are only stored on users' devices for these test purposes. This will only be
pseudonymous user data processed. For more information we refer to the
Visual Website Optimizer privacy policy:
https://vwo.com/privacy-policy/.
If you do not want the Visual Website Optimizer to record your usage behavior, you can use
Use this link to object to data collection: https://[BITTE-IHREDOMAIN-
EINSETZEN]/?vwo_opt_out=1.
Online presence in social media
We maintain an online presence
within social networks and platforms in order to communicate with customers, interested parties and users who are active there
to communicate and to inform you there about our services. When calling the respective
Networks and platforms are governed by their terms and conditions and data processing guidelines
respective operator.
Unless otherwise stated in our privacy policy, we process the data of
Users, provided they communicate with us within the social networks and platforms, e.g.
Write articles on our online presence or send us messages.
Integration of services and content from third parties
Within our online offer, we use our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) content or service offers from third-party providers
to integrate their content and services, such as videos or fonts (hereinafter uniformly
referred to as “content”).
This always presupposes that the third-party providers of this content perceive the IP address of the user
they would not be able to send the content to their browser without the IP address. The IP address is for
the presentation of this content is necessary. We strive to only use content that is
respective providers only use the IP address to deliver the content. Third party providers can
also so-called pixel tags (invisible graphics, also known as "web beacons") for statistical purposes
or use it for marketing purposes. The "pixel tags" can provide information such as visitor traffic
can be evaluated on the pages of this website. The pseudonymous information can also be saved in
Cookies are stored on the device of the user and, among other things, technical information about the
Browser and operating system, referring websites, visiting time and other information on usage
our online offer as well as linked to such information from other sources
be.
Vimeo
We can use the videos of the platform“ Vimeo ”of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection: https://vimeo.com/privacy.We point out that Vimeo can use Google Analytics and refer to the privacy policy(https://www.google.com/policies/privacy) as well as opt Out possibilities for Google Analytics(http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data usage for marketing purposes (https://adssettings.google.com/.).
Youtube
We bind them Videos from the platform “YouTube” of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
We bind the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Use of Facebook Social Plugins
We use on the basis of our authorized
Interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) social plugins ("plugins") of the social
Network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal
Harbor, Dublin 2, Ireland ("Facebook"). The plugins can be interaction elements or
Present content (e.g. videos, graphics or text contributions) and are on one of the Facebook logos
recognizable (white "f" on a blue tile, the terms "like" or a "thumbs up")
Characters) or are marked with the addition "Facebook Social Plugin". The list and the look
the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.<
br>
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law(https://ww
w.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
If a user calls up a function of this online offer that contains such a plugin, it will be built
Device establishes a direct connection with the Facebook servers. The content of the plugin is used by
Facebook transmitted directly to the user's device and integrated into the online offer.
In doing so, user profiles can be created from the processed data. We therefore have
has no influence on the amount of data that Facebook collects and informs with the help of this plugin
Users therefore based on our level of knowledge
By integrating the plugins, Facebook receives the information that a user has the corresponding
Page of the online offer. If the user is logged into Facebook, Facebook can use the
Assign the visit to his Facebook account. When users interact with the plugins, for example the
If you click the Like button or leave a comment, the corresponding information is sent from your device
transmitted directly to Facebook and stored there. If a user is not a member of Facebook,
there is still the possibility that Facebook will find out its IP address and save it. According to
Facebook only stores an anonymized IP address in Germany.
Purpose and scope of the data collection and the further processing and use of the data
Facebook as well as the related rights and setting options to protect privacy
the user, this can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to receive data about this online offer
collects about him and links it with his member data stored on Facebook, he must first register
log out of the use of our online offer on Facebook and delete its cookies. Further
Settings and contradictions to the use of data for advertising purposes are within the Facebook
Profile settings possible: https://www.facebook.com/settings?tab=ads
or via the US site http://www.aboutads.info/choices/ or the EU
page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are used for all devices, such as desktop computers or mobile devices
accepted.
Within our online offer, functions and contents of the Twitter service,
offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA,
be integrated. This can include, for example, content such as images, videos or texts and buttons,
with which users can share contents of this online offer within Twitter.
If the users are members of the Twitter platform, Twitter can call up the above content and
Assign functions to the profiles of the users there. Twitter is under the Privacy Shield Agreement
certified and thus offers a guarantee of compliance with European data protection law (https://ww
w.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Data protection: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
Within Our online offer can use functions and contents of the Instagram service offered by the Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For this purpose, e.g. Contents such as images, videos or texts and buttons that users use to include this content Being able to share online offers within Instagram. Provided the users are members of the platform Instagram, Instagram can call up the above contents and functions in the profiles of the users there assign. Instagram privacy policy: http://instagram.com/about/legal/privacy/.
Within our online offer, functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This can include, for example, content such as images, videos or texts and buttons with which users Being able to share the content of this online offer within Pinterest. If the users are members of the Platform Pinterest, Pinterest can call up the above-mentioned content and functions in the profiles of the Assign users. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.
Google+
Within our online offer, functions and content of the platform
Google+, offered by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
(“Google”). For this purpose, e.g. content such as images, videos or texts and
Buttons that users use to share content from this online offer within Twitter
can. If the users are members of the Google+ platform, Google can call up the above-mentioned content
and assign functions to the profiles of the users there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law(The IP address transmitted by the user's browser is not used with other data from Google
zusammengeführt. Die Nutzer können die Speicherung der Cookies durch eine entsprechende Einstellung
ihrer Browser-Software verhindern; die Nutzer können darüber hinaus die Erfassung der durch das Cookie
erzeugten und auf ihre Nutzung des Onlineangebotes bezogenen Daten an Google sowie die Verarbeitung
dieser Daten durch Google verhindern, indem sie das unter folgendem Link verfügbare Browser-Plugin
herunterladen und installieren: http://tools.google.com/dlpage/gaoptout?hl=de.<
br>
Weitere Informationen zur Datennutzung durch Google, Einstellungs- und Widerspruchsmöglichkeiten,
erfahren Sie in der Datenschutzerklärung von Google (https://policies.google.com/technologies/ads)
sowie in den Einstellungen für die Darstellung von Werbeeinblendungen durch Google (https://adssettings.google.com/authenticated).
The personal data of the users will be deleted after 14 months or
anonymized.
Google Universal Analytics
We use Google Analytics in the Design as„Universal- Analytics“ ein. „Universal Analytics“ refers to a process by Google Analytics in which the User analysis takes place on the basis of a pseudonymous user ID and thus a pseudonymous profile of the User is created with information from the use of different devices (so-called "cross-device Tracking “).
Target group formation with Google Analytics
We use Google Analytics to implement the
Advertisements placed within the advertising services of Google and its partners, only to such users
who have also shown an interest in our online offer or who are certain
Features (e.g. interests in certain topics or products based on the websites visited
which we transmit to Google (so-called "remarketing" or "Google Analytics"
Audiences "). With the help of the remarketing audiences, we also want to ensure that our ads
correspond to the potential interest of the user.
Google Adsense with personalized Ads
We use based on our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheater
Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://www.
privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which ads are displayed on our website and we for
the display or other use of which receive remuneration. For these purposes will be
Usage data, such as the click on an ad and the IP address of the user, are processed, whereby the IP
Address is shortened by the last two digits. Therefore, the processing of user data takes place
pseudonymized.
We use Adsense with personalized ads. Google draws on the basis of the users
websites visited or apps used and the user profiles created in this way draw conclusions about their
Interests. Advertisers use this information to tailor their campaigns to these interests
target what is beneficial for users and advertisers alike. For Google are ads
then personalized if recorded or known data determine the ad selection or
influence. This includes previous searches, activities, website visits, the
Use of apps, demographic and location information. In detail, this includes:
demographic targeting, interest category targeting, remarketing and list targeting
for customer comparison and target group lists that are created in DoubleClick Bid Manager or Campaign Manager
uploaded.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy(https://policies.google.com/technologies/ads)
as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google Adsense with non- personalized advertisements
We use on basis
our legitimate interests (i.e. interest in analysis, optimization and economic operation
our online offer within the meaning of Art. 6 Para. 1 lit.f. DSGVO) the services of Google LLC, 1600
Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which ads are displayed on our website and we for
the display or other use of which receive remuneration. For these purposes will be
Usage data, such as the click on an ad and the IP address of the user, are processed, whereby the IP
Address is shortened by the last two digits. Therefore, the processing of user data takes place
pseudonymized.
We use Adsense with non-personalized ads. In doing so, the ads will not appear
Displayed on the basis of user profiles. Non-personalized ads are not based on prior
User behavior. When targeting, context information is used, including a rough one
(e.g. at the location level) geographic targeting based on the current location, the content on the
current website or app and current search terms. Google prohibits anything personalized
Targeting, including demographic targeting and targeting based on user lists.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)
as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google AdWords and Conversion Measurement
We use based on our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheater
Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google "AdWords" to advertise in the Google advertising network
place (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users,
who have a presumed interest in the ads. This allows us to advertise for and within
of our online offer in a more targeted manner in order to present users only with advertisements that are potentially
correspond to their interests. For example, if a user is shown ads for products for which he
was interested in other online offers, this is referred to as "remarketing". To this
For the purposes of calling up our and other websites on which the Google advertising network is active,
Google directly executes a code from Google and so-called (re) marketing tags are used
(invisible graphics or code, also known as "web beacons") integrated into the website. With
their help, an individual cookie, i.e. a small file, is saved on the user's device
(Instead of cookies, comparable technologies can also be used). In this file it is noted
which websites the user visits, what content he is interested in and what offers the
User has clicked, as well as technical information about the browser and operating system, referring
Websites, visiting time and other information on the use of the online offer.
We also receive an individual "conversion cookie". The ones obtained with the help of the cookie
This information is used by Google to compile conversion statistics for us. However, we only experience that
anonymous total number of users who clicked on our ad and one with a
Conversion-Tracking-Tagged page were forwarded. However, we do not receive any information
with which users can be personally identified.
The data of the users are processed pseudonymously within the framework of the Google advertising network. I.e.
For example, Google does not store and process the name or email address of the user, but processes it
the relevant cookie-related data within pseudonymous user profiles. I.e. from the point of view of Google
the advertisements are not managed and displayed for a specifically identified person, but for the
Cookie holder, regardless of who this cookie holder is. This does not apply if a user is Google
has expressly allowed to process the data without this pseudonymization. About the users
The collected information is transmitted to Google and on Google's servers in the USA
saved.
Further information on the use of data by Google, setting and objection options,
You can find out more in Google's privacy policy (https://policies.google.com/technologies/ads)as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Jetpack (WordPress Stats)
On the basis of our legitimate interests (i.e. interest in the analysis,
Optimization and economical operation of our online offer within the meaning of Article 6 Paragraph 1 lit.
DSGVO) the plugin Jetpack (here the sub-function "Wordpress Stats"), which is a tool for statistical
Analysis of visitor access and by Automattic Inc., 60 29th Street # 343, San Francisco,
CA 94110, USA. Jetpack uses so-called "cookies", text files that are saved on your computer
and which allow an analysis of the use of the website by you.
The information generated by the cookie about your use of this online offer is displayed
stored on a server in the USA. In doing so, usage profiles of the
Users are created, whereby these are only used for analysis and not for advertising purposes.
Further information can be found in Automattic's data protection declarations:
https://automattic.com/privacy/ and notes on Jetpack
Cookies: https://jetpack.com/support/cookies/.
Within our online offer,
due to our legitimate interests in analysis, optimization and economic operation of our
Online offer and for these purposes the so-called "Facebook pixel" of the social network Facebook,
which from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are in the EU
are based, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland
operated ("Facebook").
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://ww
w.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is on the one hand possible, the visitors of our online offer
as a target group for the presentation of advertisements (so-called "Facebook Ads"). Accordingly
we use the Facebook pixel to display the Facebook ads placed by us only to such Facebook
Show users who have also shown an interest in our online offer or who have specific
Features (e.g. interests in certain topics or products based on the websites visited
which we transmit to Facebook (so-called "Custom Audiences"). With the help of
Facebook Pixels, we also want to make sure that our Facebook ads are of potential interest
correspond to the users and do not appear annoying. With the help of the Facebook pixel, we can also use the
Understand the effectiveness of Facebook ads for statistical and market research purposes, in
where we see whether users click on a Facebook ad on our website
were forwarded (so-called "conversion").
The processing of the data by Facebook takes place within the framework of Facebooks
Data Usage Policy. Accordingly, general information on the display of Facebook ads in
Facebook's data usage policy: https://www.facebook.com/policy.php. Specific
Information and details about the Facebook pixel and how it works can be found in the help section of
Facebook: https://www.facebook.com/business/he
lp/651294705016616.
You can capture by the Facebook pixel and use your data to display
Disagree with Facebook ads. To stop what types of advertisements you receive within
Facebook are displayed, you can call up the page set up by Facebook and there the
Follow instructions for setting usage-based advertising: https://www.facebook.com/settings?tab=ads. The
Settings are platform-independent, i.e. they are used for all devices, such as desktop computers or
mobile devices.
You can also use cookies, which are used for range measurement and advertising purposes
via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the
US website (http://www.aboutads.info/choices) or the European
website (http://www.youronlinechoices.com/uk/your-ad-choices/)
contradict.
Visual Website Optimizer
Within our online offer,
Basis of our legitimate interests (i.e. interest in analysis, optimization and
economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) the service
Visual Website Optimizer (an offer from Wingify Software Private Limited, 404, Gopal Heights, Netaji
Subhash Place, Pitam Pura, Delhi 110034, India).
Visual Website Optimizer allows so-called "A / B-Testings", "Click Tracking" and "Heatmaps"
Understand how various changes to a website affect (e.g. changes to the
Input fields, the design, etc.). A / B tests are used to improve the user experience and
Performance of online offers. For example, users become different versions of a website
or their elements, such as input forms, on which the placement of the content or
Be able to differentiate between the labels of the navigation elements. Then using the
Behavior of the users, e.g. staying longer on the website or more frequent interaction with the
Elements, which of these websites or elements are more likely to meet the needs of the user
correspond. "Click tracking" allows the movements of the users within a whole
Overview of online offers. Because the results of these tests are more accurate when the interaction of the
Users can be tracked over a certain period of time (e.g. being able to see whether a user would like to
returns), cookies are usually placed on the user's computer for these test purposes
saved. "Heatmaps" are mouse movements by the user, which are combined into an overall picture
with the help of which, for example, it can be recognized which website elements are preferred
and which website elements users prefer less.
Cookies are only stored on users' devices for these test purposes. This will only be
pseudonymous user data processed. For more information we refer to the
Visual Website Optimizer privacy policy: https://vwo.com/privacy-policy/.
If you do not want the Visual Website Optimizer to record your usage behavior, you can use
Use this link to object to data collection: https://[BITTE-IHREDOMAIN-
EINSETZEN]/?vwo_opt_out=1.
Onlinepräsenzen in sozialen Medien
We maintain an online presence
within social networks and platforms in order to communicate with customers, interested parties and users who are active there
to communicate and to inform you there about our services. When calling the respective
Networks and platforms are governed by their terms and conditions and data processing guidelines
respective operator.
Unless otherwise stated in our privacy policy, we process the data of
Users, provided they communicate with us within the social networks and platforms, e.g.
Write articles on our online presence or send us messages.
Integration of services and content from third parties
Within our online offer, we use our
legitimate interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) content or service offers from third-party providers
to integrate their content and services, such as videos or fonts (hereinafter uniformly
referred to as “content”).
This always presupposes that the third-party providers of this content perceive the IP address of the user
they would not be able to send the content to their browser without the IP address. The IP address is for
the presentation of this content is necessary. We strive to only use content that is
respective providers only use the IP address to deliver the content. Third party providers can
also so-called pixel tags (invisible graphics, also known as "web beacons") for statistical purposes
or use it for marketing purposes. The "pixel tags" can provide information such as visitor traffic
can be evaluated on the pages of this website. The pseudonymous information can also be saved in
Cookies are stored on the device of the user and, among other things, technical information about the
Browser and operating system, referring websites, visiting time and other information on usage
our online offer as well as linked to such information from other sources
be.
Vimeo
We can use the videos of the platform“ Vimeo ”of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection: https://vimeo.com/privacy. We point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) as well as opt Out possibilities for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data usage for marketing purposes(https://adssettings.google.com/.).
Youtube
We bind them Videos from the platform “YouTube” of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
We bind the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Use of Facebook Social Plugins
We use on the basis of our authorized
Interests (i.e. interest in the analysis, optimization and economic operation of our
Online offer within the meaning of Art. 6 Paragraph 1 lit. f. GDPR) social plugins ("plugins") of the social
Network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal
Harbor, Dublin 2, Ireland ("Facebook"). The plugins can be interaction elements or
Present content (e.g. videos, graphics or text contributions) and are on one of the Facebook logos
recognizable (white "f" on a blue tile, the terms "like" or a "thumbs up")
Characters) or are marked with the addition "Facebook Social Plugin". The list and the look
the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.<
br>
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law (https://ww
w.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
If a user calls up a function of this online offer that contains such a plugin, it will be built
Device establishes a direct connection with the Facebook servers. The content of the plugin is used by
Facebook transmitted directly to the user's device and integrated into the online offer.
In doing so, user profiles can be created from the processed data. We therefore have
has no influence on the amount of data that Facebook collects and informs with the help of this plugin
Users therefore according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has the corresponding
Page of the online offer. If the user is logged into Facebook, Facebook can use the
Assign the visit to his Facebook account. When users interact with the plugins, for example the
If you click the Like button or leave a comment, the corresponding information is sent from your device
transmitted directly to Facebook and stored there. If a user is not a member of Facebook,
there is still the possibility that Facebook will find out its IP address and save it. According to
Facebook only stores an anonymized IP address in Germany.
Purpose and scope of the data collection and the further processing and use of the data
Facebook as well as the related rights and setting options to protect privacy
the user, this can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to receive data about this online offer
collects about him and links it with his member data stored on Facebook, he must first register
log out of the use of our online offer on Facebook and delete its cookies. Further
Settings and contradictions to the use of data for advertising purposes are within the Facebook
Profile settings possible: https://www.facebook.com/settings?tab=ads
or via the US site http://www.aboutads.info/choices/ or via EU
site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are used for all devices, such as desktop computers or mobile devices
übernommen.
Within our online offer, functions and contents of the Twitter service,
offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA,
be integrated. This can include, for example, content such as images, videos or texts and buttons,
with which users can share contents of this online offer within Twitter.
If the users are members of the Twitter platform, Twitter can call up the above content and
Assign functions to the profiles of the users there. Twitter is under the Privacy Shield Agreement
certified and thus offers a guarantee of compliance with European data protection law (https://ww
w.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).
Data protection: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
Within Our online offer can use functions and contents of the Instagram service offered by the Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For this purpose, e.g. Contents such as images, videos or texts and buttons that users use to include this content Being able to share online offers within Instagram. Provided the users are members of the platform Instagram, Instagram can call up the above contents and functions in the profiles of the users there assign. Instagram privacy policy: http://instagram.com/about/legal/privacy/.
Within our online offer, functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This can include, for example, content such as images, videos or texts and buttons with which users Being able to share the content of this online offer within Pinterest. If the users are members of the Platform Pinterest, Pinterest can call up the above-mentioned content and functions in the profiles of the Assign users. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.
Google+
Within our online offer, functions and content of the platform
Google+, offered by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
(“Google”). For this purpose, e.g. content such as images, videos or texts and
Buttons that users use to share content from this online offer within Twitter
can. If the users are members of the Google+ platform, Google can call up the above-mentioned content
and assign functions to the profiles of the users there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that
to comply with European data protection law https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active