What is SEO And Why it is important

SEO stands for “search engine optimization” used for increasing both the quality and quantity of website traffic, and give good exposure to the brands and business through the google and other search engines.

SEO deals with the people tendency and choices of searching online, the word they are using and the type of content they want to consume.
SEO basic goals are to help you understand what users are searching for online that they can create high quality content to meet their requirement and to create a website that search engine can find and understand its content. (CHRIS, n.d) There are three main stages of SEO Which are discussed below.

Types of SEO
Technical SEO
On-site SEO
Off-site SEO


Importance of SEO

SEO helps in bringing up the number of customers to the online stores, website and organizations. Survey shown that above 70% of the customer click on the top 5 suggestion on the search engine results page.
SEO of the website will increase the sale and will boost the business to give financial strength to the business and online store. With good SEO it will improve user experience and usability of a website.
SEO keep the search result fair and the sites that are appeared should be there because of the fair quality of ranking, to increase the website trust keywords of top quality must be used. (institute, 2018)
SEO will increase the organic traffic, and will help in publishing content on the site, all this is done with the help of SEO.
SEO boost the credibility and authority with the content marketing and with innovative content the environment of trust with potentially customer developed. In short SEO helps in giving more information about the brand awareness, bringing traffic, customer experience and conversions which eventually boost the growth of the business in term of acquiring good sale. (institute, 2018)

Ahrefs: SEO Keyword Tool

Ahrefs is considered as the largest website crawler after google, and this online tool helps in understanding weak part of the website which needs improvement to rank better. For competitor’s analysis perspective Ahrefs is used to determine the competitor’s backlinks to use them as a starting point for own business. This tool help in fixing the content, search the most likely content and over-view the best performing pages. (Ferreira, 2020)